Every new online startup requires 3 Core Values from which to base its strategy. I have seen many business owners focus solely on 1 or 2 out of the 3 core values and as a result their business stagnates or declines. Therefore is is essential to implement the 3 core values; Business, Online and Social Strategy when launching a new business online.
Many business run before they walk, wanting to get a website online ASAP so they have a "presence" but actually your IDENTITY is the most important thing at seed stage. Logo, Branding and Business Planning must come first. Part One includes:
Once your business strategy is prepared you can begin to think about how you want to be seen online. Part 2 looks deeper into Online Strategy and confounds a few myths:
Finally, your website is live. This is where 90% of online businesses fail. Just because your website is not online, customers still won't come flocking. There is just too much noise online. Parts 3 & 4 explore how to make the most out of your website: