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The 3 Core Values of Starting a Business Online

Every new online startup requires 3 Core Values from which to base its strategy. I have seen many business owners focus solely on 1 or 2 out of the 3 core values and as a result their business stagnates or declines. Therefore is is essential to implement the 3 core values; Business, Online and Social Strategy when launching a new business online.

Business Strategy

Many business run before they walk, wanting to get a website online ASAP so they have a "presence" but actually your IDENTITY is the most important thing at seed stage. Logo, Branding and Business Planning must come first. Part One includes:

  • Registering a Company Name
  • Logos, Branding and Colour Schemes
  • Accounts and Bookkeeping
  • Business Planning
  • Aims, Objectives and Goal Setting
  • Proposals and Deadlines
  • Creating Scale
  • Marketing Strategy
  • Preparing for Change

Online Strategy

Once your business strategy is prepared you can begin to think about how you want to be seen online. Part 2 looks deeper into Online Strategy and confounds a few myths:

  • Finding a Great Web Design Agency
  • Be Realistic about your Feature Set
  • How Much Does a Website Cost?
  • Bespoke Design vs Great Themes
  • Don't Mention WordPress!
  • Finding Inspiration in Other Websites
  • I Thought You Would Write My Content For Me
  • Setting Customer Expectations
  • What Happens If My Web Designer Gets Hit By A Bus?
  • Launching Your Website

Social Strategy

Finally, your website is live. This is where 90% of online businesses fail. Just because your website is not online, customers still won't come flocking. There is just too much noise online. Parts 3 & 4 explore how to make the most out of your website:

  • A Comprehensive Site Launch Checklist
  • Why Review Your Own Website?
  • What Are We Testing For?
  • The Seven Best Tools for Auditing Your Website for FREE
  • Introduction to Social media (Facebook, Twitter, Google+ & LinkedIn
  • Content Strategy
  • Scheduling and Automation Strategy
  • Social Media Tools (Sprout Social, Hootsuite, Buffer and Klout
  • Closing Thoughts

Online Business Startup

The Entrepreneurs Guide to Launching a Fast, Lean and Profitable Online Venture.


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