We’re living in a world where attention spans are getting shorter and shorter. Some people lose interest after reading something for more than ten seconds. Ironically, I bet there are a bunch of people who’ve already left this post!
For business owners and marketers, short attention spans make life difficult. Your content marketing strategy should form the backbone of your marketing campaign. But, how do you make it work if people lose interest right away? It’s not impossible to run a good content marketing campaign in a world with short attention spans - you just need to learn the right type of content to make.
These days, short videos are one of the best forms of content a company can produce. Pretty much every single social channel has a type of short video you can use. This gives you the opportunity to make as much content as you like to captivate your audience in just a few seconds. You give them short bursts of content that they take in before they get bored.
This can include anything like behind-the-scenes footage in your office or a short advert for a new product. If you do use Reels or Shorts for advertising, ensure the quality is right up there. Partner with a video production company like Fable Studios to ensure your little adverts match the format and engage the audience within a short time period.
Memes are such a powerful content tool for marketers these days. If you don’t know, a meme is basically something funny that goes viral and gets shared around. It could be a photo, video; or whatever. It usually then gets taken and adapted by businesses. So, you make original content that matches the meme format and jumps on this trend.
It’s a super way to create more engagement on your posts as you’re following a trend. The trick is learning how to adapt memes so they’re relevant to your business.
Some people don’t have the attention span to read a 500 or 1000-word blog post. That’s fine, but it doesn’t mean you can’t get value out of the blog. Keep it up for people that do want to read it, and then repurpose it as an infographic.
Infographics help you condense the information into a shiny new format. It’s more visual, meaning people won’t lose interest as quickly. You fire off all the key points for people to take in within a couple of seconds or minutes. Just like that, your blog content is valuable to an audience with a short attention span!
It's very important to be aware of audiences with short attention spans - particularly if you want to promote your business and grow an online presence. Content marketing is highly effective at driving traffic to your website and encouraging sales - while also widening your reach. But, if nobody engages with your content because it’s too long and drawn out, you waste money and miss out on opportunities. Use the tips above to learn how to create content for short attention spans.