In crowded marketplaces, making a strong impression on customers is essential. But how do you do it? That’s the preeminent question. Sure, you can create stunning products and services, but communicating with customers about them is challenging. Someone else always seems to have a louder metaphorical megaphone. This post’s purpose is to change that reality. We look at some of the ways you can make your organisation noisier to get the attention your products and services deserve.
One method you can use to create a stronger impression is to become a thought leader in your field. Sharing insights and industry expertise is a powerful way to get people to stand up and notice what you’re doing.
Thought leadership works because it imbues everything you do with a sense of authority. Rivals might have identical products, but if you can come across as the business that knows everything, you put yourself in a much stronger position.
You can also create a stronger impression by personalising your interactions with customers. Instead of treating everyone statistically, you take the time to address people by name and remember their specific requests.
These small changes might sound minor, but they can have a profound impact on how customers view you. Suddenly, you become someone they want to do business with because you are creating a personal relationship with them. Customers feel more connected to you and everything you do.
Another idea is to go public by attending a trade show or business event. Setting up modular exhibition stands can be an excellent way to introduce people to your brand and staff.
Going public in this way might seem like a drop in the ocean. But in-person meetings and interactions tend to have knock-on effects that ripple out far further than digital touchpoints. Individuals who interact with you are liable to share the stories with their friends and contacts, growing your network of leads.
You can also create a strong first impression by being transparent and honest in everything you do from pricing to policies. Don’t make people call you for information on how much you charge. Instead, be upfront about what you offer and make it clear whether you can negotiate or not. Trying to eke out additional money from people by shielding your fees from the public domain creates distrust and discourages many consumers or B2B businesses from contacting you.
Another way to create a strong first impression is to empower your employees to go above and beyond in the service of customers. Giving them more freedom and autonomy gives them more opportunities to offer fabulous service to those whom they serve. This increased freedom is something customers will feel and appreciate without the need to escalate issues to managers continually.
As part of this, you could invest in continuous training and learning for your team. Keeping them up to date on the latest trends, innovations, and news in the industry could be an excellent way to ingratiate customers.