December 10, 2025
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Setting up a care brand is popular these days. It’s a high-margin business with a lot of perks for owners.
However, despite these tail winds, a lot of companies in the sector get into trouble. They wind up making serious mistakes that prevent them from progressing to the point where they can make their owners free.
The purpose of this post is to highlight some of the most common mistakes companies face and overcome them. Here’s everything you need to know:
Care businesses are supposed to be about “caring” for people. But if you don’t care, you’re failing in your core mission.
The best way to solve this problem is to ensure your entire team has a passion for well-being. You want to ensure everyone who works for you is personally invested in helping others and ensuring they have better lives.
Another big mistake a lot of care agencies make is solely focusing on IG instead of their owned channels. This issue is a problem because even if you have a lot of followers, you can’t email, text or retarget them to remind them that you exist.
The fix is simple. Create owned media, collect contact information, and then follow up. Doing this is critical for long-term success in this industry.
If your reviews are fake, that’s another big issue. Fake reviews can get you into trouble and even cause services like Google to demote you in search results.
Therefore, only use real reviews in your marketing. Tell people what your actual long-term clients think about your services to stay honest and remain within the law.
Not understanding compliance is another issue that a lot of care agencies run into. They don’t read the letter of the law, so they don’t understand their obligations.
That’s why the fix is to get training policies and procedures in health and social care. Understanding these more fully reduces risks and ensures you can protect yourself and your staff.
Care brands can also get into trouble when their pricing doesn’t make sense. If you’re charging the wrong amounts for a premium service, it will confuse people and you could lose business.
Therefore, adjust your pricing so that it makes sense. Think about how you’ll tier your services and whether you’ll offer anyone the VIP treatment.
Your care brand can get into trouble on an operational level if your staff don’t know where they should be next. If they’re in the field but confused about where they need to go next, it’s a sign you have a problem.
The good news is that this problem is easily fixed these days with software. The more you can find solutions in the cloud that connect to your carers’ devices, the more slick your operations will be. You’ll miss fewer appointments and can even track your people as they make their way to their jobs.
If you do not genuinely care, your brand fails its core mission. Ensuring your team has a passion for well-being means everyone is invested in helping others, which is vital for success.
Relying solely on Instagram means you cannot directly contact your followers via email or text, limiting your ability to remind them about your services. Building your own media channels and collecting contact information is much more effective for long-term engagement.
Fake reviews can cause serious trouble, including demotion in search results by services like Google. Always use real client feedback to maintain honesty and stay within legal guidelines.
It is important to get training on health and social care policies and procedures. This helps you fully understand your obligations, reduces risks, and protects both you and your staff.
You should adjust your pricing to be clear and logical. Consider how you will tier your services and if you will offer premium options, as confusing pricing can lead to lost business.
Modern software solutions can easily fix this. Using cloud based tools that connect to your carers' devices can make your operations much smoother, helping you avoid missed appointments and track staff movements.
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