Zettle vs. Square: Comparing Payment Processing Solutions for Small Businesses

April 11, 2024

Zettle vs. Square: Comparing Payment Processing Solutions for Small Businesses

The choice between Zettle and Square for payment processing solutions often boils down to the specific needs of small businesses. Zettle, known for its simplicity, is an excellent option for small businesses, offering transparent pricing and no hidden charges. It's particularly suitable for new ventures, mobile professionals like plumbers or electricians, and independent restaurants in the hospitality sector. On the other hand, Square caters to a broader range of businesses, including brick-and-mortar retailers and restaurants, providing more advanced enterprise management features.

Key Takeaways on Different Payment Processing Solutions for Business

  1. Zettle's Simplicity: Zettle offers straightforward pricing with no hidden fees, making it ideal for small businesses and startups.
  2. Square's Versatility: Square caters to a broader range of businesses and offers advanced enterprise management features, suitable for various industries.
  3. Business Types Preference: Zettle is favoured by new ventures, mobile professionals, and independent restaurants, while Square is preferred by brick-and-mortar retailers and restaurants.
  4. Transaction Fees Comparison: Both Zettle and Square offer competitive transaction fees, but businesses need to consider additional costs for certain transactions.
  5. Hardware Options: Both services provide a range of hardware options, tailored to different business needs and transaction volumes.
  6. Integration Capabilities: Square offers extensive third-party integrations, while Zettle focuses on simplicity, appealing to businesses seeking a straightforward solution.
  7. Customer Support and Reliability: Square offers 24/7 support but may face challenges with complex issues, while Zettle's support is limited to weekdays, potentially impacting businesses operating on weekends.
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Overview of Payment Processing Features

Comparative Analysis of Square and Zettle

When it comes to choosing a payment processing solution, small businesses are often torn between Zettle and Square. Zettle is renowned for its simplicity and is particularly suitable for small businesses, offering a straightforward pricing model with a flat transaction fee and no hidden charges. On the other hand, Square caters to a broader range of business types, including brick-and-mortar retailers and restaurants, with more advanced enterprise management features.

  • Zettle provides two types of card machines with a clear cost structure and no contract lock-in.
  • Square is ideal for businesses that require more robust POS functions and have in-house web development capabilities.
Both Zettle and Square offer essential hardware and integrations, but their services are tailored to different business needs and scales.

Ultimately, the decision between Zettle and Square will hinge on the specific requirements of your business, such as the volume of transactions, the need for advanced features, and the type of industry you operate in.

Best Suited Business Types for Each Service

When considering Zettle and Square for payment processing, it's essential to identify which service best aligns with your business type. Zettle tends to be more favourable for businesses with low monthly card sales, such as new and small businesses, mobile professionals like plumbers and electricians, and those in the hospitality sector, including independent restaurants and food trucks. On the other hand, Square is well-suited for businesses with regular card payments and can support a broader range of retail and hospitality businesses.

  • New and small businesses
  • Mobile professionals (plumbers, electricians, stylists, etc.)
  • Retail (small boutiques, market traders)
  • Hospitality (independent restaurants, B&Bs, food trucks, etc.)
Both services cater to the evolving needs of modern commerce, offering various payment options and integration capabilities. However, the choice between Zettle and Square may come down to the specific needs of your business, such as transaction volume, type of transactions, and customer interaction.

It's also worth noting that while both services offer a range of payment options, including cash, credit cards, and mobile payments, feedback from friends and support networks can be invaluable before making a decision. Starting a business can be overwhelming, but with the right payment processing partner, it becomes a manageable endeavour.

Transaction Fees and Monthly Charges

When it comes to transaction fees and monthly charges, both Zettle and Square offer competitive rates that cater to small businesses. Square's basic plan is free of monthly fees, but additional features can increase costs. Zettle, similarly, has no monthly fee, with transaction fees matching Square's at 1.75% for card payments.

  • Square's transaction fees: 2.6% + $0.10 (in person); 2.9% + $0.30 (online); 3.5% + $0.15 (manually entered)
  • Zettle's transaction fees: Flat 1.5% for under
    £50k turnover; custom fees for higher turnover

Both services offer next-day payouts to your bank account, ensuring swift access to your funds. It's important to note that while neither service imposes a monthly fee, certain transactions may incur additional costs, such as Amex transactions or chargebacks.

Hardware and Integration Capabilities

Available Hardware Options for Square and Zettle

When it comes to hardware, both Square and Zettle offer a range of options to suit different business needs. Square's hardware solutions are designed in-house, including the compact Square Reader, which requires a Bluetooth connection to a smartphone or tablet. The Square POS register features a customer-facing display, enhancing the checkout experience.

Zettle's hardware, on the other hand, is centred around the Zettle card reader, which is wireless and supports various payment methods including NFC mobile payments. For businesses requiring more mobility, Zettle also offers a terminal with an optional barcode scanner and printer.

Both services provide additional hardware such as receipt printers, cash drawers, and barcode scanners, ensuring that businesses can create a payment setup that aligns with their operational flow.

The choice of hardware should reflect the business's transaction volume, the variety of payment methods they wish to offer, and the level of mobility required for their operations. Simplifying the checkout process and ensuring a mobile-friendly design are crucial for customer satisfaction.

Third-party Integration and Compatibility

When it comes to third-party integration and compatibility, Square often takes the lead with its extensive range of integrations. Businesses that rely on a variety of software for operations, marketing, and sales may find Square's platform more accommodating due to its ability to sync with numerous third-party applications.

  • Explore app integrations
  • Join Zapier Early Access

Zettle, while offering a more streamlined experience, may have limitations in this area. However, for businesses looking for a straightforward, no-fuss solution, Zettle's simplicity could be a benefit. It's important for merchants to consider their specific needs when evaluating the integration capabilities of each service.

The choice of payment processor can significantly influence the efficiency and scalability of a business's operations.

Ease of Setup and Use

When it comes to setting up and using payment processing solutions, ease of operation is a critical factor for small businesses. Both Zettle and Square offer a user-friendly experience, with intuitive interfaces and guided prompts that simplify the process.

  • Ease of use: Both platforms are known for their smooth operation and intuitive editors, which are particularly beneficial for those who are not tech-savvy.
  • Customization options: Users can select from a variety of templates and elements to tailor the payment system to their brand's style.
  • SEO tools: While not the primary concern for payment processors, both services provide basic SEO tools to help optimise any associated e-commerce content.

The value of a free plan is also an important consideration. While Zettle and Square may not offer comprehensive free plans, they do provide essential features that allow small businesses to start processing payments with minimal initial investment. The choice between the two may come down to specific business needs, such as the need to choose secure payment options, or the desire for a particular aesthetic or functional element in the payment interface.

Cost-Effectiveness for Different Business Volumes

Evaluating Costs for High-Volume Transactions

For businesses with a high volume of transactions, understanding the cost implications of your payment processing solution is crucial. Transaction fees can significantly impact your bottom line, especially when dealing with a large number of sales. Here's what you need to consider:

  • The type of cards your customers use can affect fees, with business and premium cards often incurring higher charges.
  • Some payment processors offer customised rates for businesses with an annual card turnover exceeding a certain threshold, potentially lowering fees to a more manageable level.
  • It's important to factor in not just the percentage fee per transaction, but also any fixed fees that apply.
When assessing the cost-effectiveness of payment processing for high-volume transactions, remember that the lowest rate on paper doesn't always equate to the lowest cost in practise. Consider the full range of fees, including authorisation and compliance charges, to get a true sense of what you'll be paying.

Finally, while some payment processors provide a flat transaction fee for smaller businesses, those with higher turnover may benefit from negotiating custom transaction fees. This can lead to significant savings, making it a critical step for businesses looking to scale.

Assessing Monthly Fees Impact on Low-Volume Businesses

For small businesses with lower transaction volumes, monthly fees can be a significant overhead. Square offers a basic plan with no monthly fee, which is particularly attractive for such businesses. However, additional capabilities come at a cost, with add-ons incurring extra charges. Square's free plan includes a transaction rate of 2.6% + $0.10 for in-person payments, which is a straightforward option for those starting out or operating on a slim margin.

  • Free Plan: $0 monthly fee, 2.6% + $0.10 per in-person transaction.
  • Plus Plan: $29 per month, same transaction rates as the Free plan with added features.
  • Premium Plan: $79 per month, includes all Plus plan features with a consistent online transaction rate.

On the other hand, businesses can opt for Zettle's 'Simplicity' plan, which charges a flat 1.5% per transaction fee for SMEs with an annual card turnover below
£100,000. For those with higher volumes, the 'Custom' plan may offer more competitive rates but requires negotiation. Exiting an 18-month contract early with Zettle can lead to an early termination fee, which is an important consideration for businesses that may need flexibility.

It's crucial for low-volume businesses to weigh the potential impact of monthly fees against their average transaction size and frequency. Choosing the right plan can make a significant difference in maintaining profitability.

Comparing Invoicing and Subscription Rates

When it comes to invoicing and subscription rates, small businesses must weigh the costs and features of each payment processing solution. Square offers a free service plan with transaction rates of 2.6% + $0.10 for in-person payments, and slightly higher for online and manually entered transactions. For businesses requiring more advanced features, Square's Plus plan at $29 per month includes expanded customization and additional payment options like PayPal.

Zettle, on the other hand, provides competitive rates for brick-and-mortar and mobile POS sales at 2.29% + $0.09 per card-present transaction. Their rates for invoicing are 2.99% + $0.49, which is higher compared to Square's online rate.

The choice between Zettle and Square ultimately hinges on the specific needs of your business, including the types of payments you accept and your transaction volume.

For businesses considering add-ons, Square's email marketing starts at $15 monthly, while the payroll add-on is $35 plus $6 per person per month. These additional costs should be factored into the overall assessment of each service's cost-effectiveness.

Support and Reliability for Merchants

Customer Support Services Comparison

When it comes to customer support, both Zettle and Square offer a range of options to assist their users. Square provides support by phone, email, live chat, and social media. However, feedback suggests that while day-to-day operations are generally smooth, resolving more complex issues can be challenging, with some merchants experiencing difficulties in getting timely assistance.

  • Zettle's customer service is available Monday to Friday, which may be limiting for businesses that operate on weekends.
  • Square, on the other hand, offers 24/7 support, giving it an edge for businesses that require round-the-clock assistance.

Despite the broader availability of Square's support, it's important to note that both services have received mixed reviews regarding the effectiveness of their customer service. Merchants have reported long holds on accounts and a lack of expedited processes for releasing funds, which can be a significant concern for businesses relying on swift transactions.

In the realm of customer support, the choice between Zettle and Square may come down to the specific needs of a business and the value they place on availability versus the quality of service.

Reliability in High-Risk Industry Transactions

When it comes to high-risk industry transactions, reliability is paramount. Businesses operating within these sectors require payment processors that can handle the complexities and increased scrutiny associated with their transactions. Zettle and Square both offer robust risk management tools designed to mitigate the potential for fraud and chargebacks, which are common in high-risk markets.

  • Zettle's approach includes real-time risk assessment, leveraging data analytics to flag unusual activity.
  • Square provides a comprehensive suite of security features, including encryption and monitoring systems, to protect sensitive information.
The choice between Zettle and Square may hinge on the specific needs of a business, with each service offering distinct advantages in managing high-risk transactions. It's crucial for merchants to consider the level of risk they are exposed to and select a payment processor that aligns with their security requirements and industry regulations.

Merchant Satisfaction and Trustworthiness

Merchant satisfaction and trustworthiness are pivotal in the payment processing industry. A satisfied customer base is indicative of a reliable and effective payment solution. Payment processors that prioritise security and speed while offering diverse payment options tend to garner higher levels of merchant trust.

  • Protects customer data
  • Builds trust
  • Reduces fraud
  • Improves payment processing speed
  • Offers multiple payment options

Consistent branding and a seamless user experience contribute significantly to merchant satisfaction. A uniform presentation across platforms reassures customers of the service's legitimacy and professionalism. Moreover, a clear and transparent approach to problem resolution and financial guidance can further solidify the banking relationship, enhancing overall trust.

Finding the right balance between convenience for everyday transactions and personalised service is essential for maintaining strong merchant relationships.

Final Verdict: Zettle vs. Square

Deciding Factors for E-commerce and Brick-and-Mortar Stores

When choosing between Zettle and Square, the nature of your business plays a pivotal role. For e-commerce ventures, the ease of integration with online shopping carts and the ability to handle high transaction volumes are key considerations. Conversely, brick-and-mortar stores should focus on the availability of specialised software and hardware options that cater to physical retail environments.

  • Square is often favoured by fixed-location retailers and restaurants due to its comprehensive platform integrations and customer service reputation.
  • Zettle, on the other hand, may appeal to mobile in-person transactions with its versatile and affordable mobile card reader.
The decision between Zettle and Square should be informed by the specific needs of your business model, whether it's online or face-to-face customer interactions.

Understanding the scope of credit card processing fees, including transaction fees and incidental fees, is essential before making a final choice. This is particularly true for businesses with high transaction volumes or those that require frequent invoicing.

Recommendations Based on Business Needs

When selecting a payment processor, small businesses must consider their unique needs and how each service aligns with them. Zettle may be the ideal choice for those prioritising mobility and ease of use, with its compact card readers and straightforward app interface. On the other hand, Square offers a more extensive range of features that can cater to businesses looking to scale and require a more robust system.

  • For businesses with a high volume of transactions, Square's comprehensive analytics and inventory tracking could be invaluable.
  • Zettle's competitive transaction fees make it a sensible option for businesses with lower transaction volumes.
  • Companies that value integration with a wide array of third-party applications may find Square's ecosystem more accommodating.
It's essential to weigh the pros and cons of each service against your business's operational requirements, customer engagement strategies, and long-term goals to make an informed decision.

Summary of Key Differences and Similarities

In the realm of payment processing solutions, Square and Zettle present a compelling choice for small businesses, each with its unique strengths. Square is renowned for its comprehensive ecosystem and advanced features, making it a robust option for businesses with diverse needs. Zettle, on the other hand, offers a more streamlined experience, ideal for those seeking simplicity and ease of use.

  • Square's extensive range of hardware and software solutions caters to a variety of business types, from retail to restaurants.
  • Zettle's competitive edge lies in its user-friendly interface and quick setup, appealing to small-scale merchants and pop-up stores.
  • Both services provide transparent transaction fees, but Square's additional tools and services might attract a monthly fee, which is something to consider for cost-sensitive businesses.
When evaluating these platforms, it's crucial to weigh the specific needs of your business against the features and costs of each service. The decision between Zettle and Square will ultimately hinge on the balance between functionality and budget.

Conclusion

In the final analysis, both Zettle and Square offer compelling payment processing solutions tailored to different business needs. Square shines for brick-and-mortar retailers, restaurants, and e-commerce businesses with a high transaction volume, offering a flat transaction fee structure and a suite of hardware options. Zettle, now part of PayPal, provides a robust cloud-based POS system and is particularly advantageous for mobile transactions and businesses with lower transaction volumes, due to its competitive pricing and flexible modular offerings. Ultimately, the decision between Zettle and Square will hinge on the specific requirements of your business, including the types of payments you accept, your industry, and the volume of transactions you handle. It is crucial to thoroughly understand the credit card processing fees and choose a processor that aligns with your business model to ensure cost-effectiveness and seamless operations.

Frequently Asked Questions

Which is better for brick-and-mortar businesses, Zettle or Square?

Square is generally better suited for brick-and-mortar retailers and restaurants, offering a flat transaction fee with no other fees to pay and no locked-in, fixed term contract.

Are Zettle and Square suitable for high-volume transaction businesses?

If you have a high transaction volume, you may save money using Square due to its pricing structure. However, for low-volume businesses, the monthly fee can significantly affect overall costs.

What are the transaction fees for Square and Zettle?

Square charges $0-$79 monthly fee; 2.6% + $0.10 for in-person transactions, 2.9% + $0.30 online, and 3.5% + $0.15 for manually entered transactions. Zettle charges 2.99% + $0.49 for standard transactions and 3.49% + $0.49 for checkout transactions.

Can Zettle and Square integrate with third-party platforms?

Yes, both Zettle and Square offer integrations with multiple platforms. Square integrates with over 350 services, including QuickBooks, Wix, and DoorDash, while Zettle integrates with platforms like BigCommerce, QuickBooks Online, Shopify, SalesVu, and WooCommerce.

What hardware options are available for Square and Zettle?

Square offers a mobile reader, Square Terminal, and Square POS Register. Zettle provides card readers that can interface with most third-party POS systems.

How does Square's customer support and reliability compare to Zettle for high-risk industries?

Square has a list of business types it is unwilling to serve, which may impact high-risk industries. Zettle, as part of PayPal's service, offers turnkey integration and setup for non-technical merchants, potentially giving it an edge in terms of support and reliability for high-risk transactions.