You might be thinking of moving your business online, there are pros and cons to this and it is all about weighing them up to see what works best for you. If you are unsure of how to go about setting this up then take a look at the article below for some inspiration.
If you are wanting to set up a brand new business online then you will need to conduct some market research. This will give you the answers you need and if your business will be a success. It isn’t just potential customers and clients you should be looking into but competitors as well. A lot of competitors will give you an incline as to how well they do each year with their products and services. If your research comes back with a big thumbs up then it is time to set everything up.
One of the most important things you will need to do when it comes to running a business online is to set up your website. Your website will be your most valuable asset as it will be where the majority of your orders come from. If your website is difficult to navigate or it doesn’t match your brand identity then this will drive customers to take their business elsewhere. In an ideal world, you should be keeping the three-click rule in mind. This means your customers and clients should be no more than three clicks away from the page or product they want. This saves hours of endless clicks and scrolls.
If you don’t want to run your business alone then you will need to hire some employees to work with you. They too will work from home so you will need a good sharing platform where you can all keep in touch. You will also be able to view jobs and projects that still need to be completed. Make sure you are hiring people you can trust to raise your business rather than bringing it down. If you don’t want to go through the hiring process and want to give more time to your business then it might help to use a recruitment agency.
Finally, working online means you are far more at risk of cyber hacks. There are around 65,000 cyber hack attempts each day in the UK. If you don’t want your business to be one of those statistics then you will need to ensure you are doing everything to protect it. This means if you don’t want to monitor your business yourself then you will need to invest in IT support services to do it for you. They will prevent any hackers from getting hold of your valuable data and information. Make sure you do your research to find the best one for your company.
We hope you found this article helpful and that it gave you some ideas on everything you need to set up your online business. Good luck and we hope your business stands the test of time for years to come.