Five Tips For Using Digital Advertising For Your Business In 2023

Five Tips For Using Digital Advertising For Your Business In 2023

As a business in 2023, the digital world reigns supreme. Therefore, it would be silly for you to ignore the value and importance that digital advertising brings to your table. Not every business is willing to adapt to more digital methods of advertising, especially when it can be a confusing field for many to navigate.

However, the benefit of having the internet is that you’ve got a wealth of resources available. With that being said, it’s important to make sure you’re doing the research to identify what digital advertising needs to be introduced for your business this year.

Key Takeaways on Digital Advertising

  1. Embrace Digital Advertising: In the digital age, businesses must recognise the value and importance of digital advertising to stay competitive and reach their target audience effectively.
  2. Utilise PPC Google Ads: Pay-per-click (PPC) Google Ads offer a valuable way to drive traffic, track user analytics, and optimise digital marketing campaigns for better results.
  3. Leverage the Power of SEO: Implementing effective search engine optimisation (SEO) practices can significantly improve your website's online presence and visibility on search engines.
  4. Harness Email Marketing: Utilise your email subscriber list to nurture leads, engage prospective customers, and build strong relationships with existing clients, ultimately driving more sales and brand loyalty.
  5. Embrace Video Marketing: Video content is a popular and impactful format for reaching consumers, making video marketing a crucial aspect of your digital advertising strategy.
  6. Maintain a Strong Social Media Presence: Proactively manage and improve your social media feeds to enhance your business's online influence and success.

1. Understand the use of PPC Google Ads

Google Ads are very handy to become knowledgeable on, especially when it comes to pay-per-click ads. PPC Google Ads are funded advertisements where you spend X amount of money per day and you only pay the money you invest when a user clicks on your ad.

This is usual, not only to help improve traffic but to also track the analytics of users who are seeing your ad. The reaction of either clicking on it or not clicking on it should determine how effective some of your digital marketing campaigns are proving to be. As a result, whether it’s good or bad, you’ve got the data available to make any changes necessary. 

2. Don’t underestimate the power of SEO

SEO is a powerful tool that is used by many businesses nowadays to level up their website’s presence on search engines. Once you’ve mastered a few of the best practices suggested for search engine optimisation, you’re likely to see a big difference in the presence of your business online.

There are plenty of resources online but if you’ve managed to grasp some of the basics when it comes to SEO, you’ll likely find that this is enough to start with to see results. 

3. Utilise email subscribers with email marketing

When you’re trying to maintain your consumer presence and activity, email subscribers are a great market to tap into. If you’re not already, it’s worth making use of your email subscriber list with email marketing.

Nurturing leads and prospective customers is a good way to drive through more sales and also work on nurturing those relations with existing customers. After all, you want them to come back and buy again, right?

4. Make use of video marketing

Video marketing has very quickly become a favourite for businesses online because consumers love video content. It’s probably one of the most popular formats of media right now and so it’s important to make use of it where you can. 

You may want to outsource these services if you’ve not got the design and video marketing talents currently in-house yet.

5. Be sure to maintain a presence on your social media feeds

Social media feeds are something you want to be proactive in maintaining because they too are very influential to business success nowadays. Be aware of what you’ve got going on with your social media feeds and make improvements where necessary.


Don’t let your business fall behind with the dinosaurs - start using digital advertising productively in 2023.