4 Ways to Grow a Tech Support Business Online

May 20, 2023

4 Ways to Grow a Tech Support Business Online

If you’re thinking of starting a tech support business, you probably have questions about how to grow your new company. And if you’re reading this article, chances are you already know that success comes from providing excellent customer service and building a strong online presence. The trick is knowing how to do both of those things right! We've got some tips on how to make both happen in this article.

Key takeaways on growing your tech support business

  1. Specialise in a niche: By focusing on a specific area of tech support, you can establish your brand as an expert in the field.
  2. Use SEO: Employ effective SEO strategies to increase your visibility on search engines and attract more customers.
  3. Develop a strong online presence: Utilise social media, blogs, and forums to engage with your audience and showcase your expertise.
  4. Invest in customer service: Superior customer support leads to satisfied clients, repeat business, and positive reviews.
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1. Get found online

The most important thing you can do is make sure your business gets found online. People who are looking for a tech support company will search for keywords like "computer repair" or "phone repair," so it's important that your website uses those terms in its title and description.

If you're not sure what keywords are relevant to your business, there are several free tools available that will help identify them based on popularity and competition. For example, Google Keyword Planner gives information about how many people search each month using certain words or phrases, and it also suggests alternative terms if yours aren't performing well enough (or at all). You can also use Moz Pro's Keyword Explorer tool or Ahrefs' Keyword Difficulty Tool, which shows how hard it would be for someone else to rank above yours on Google Search Results Pages (SERPs).

2. Connect with your customers

It's not just about answering questions, it's about building relationships with your customers. And it starts with making them feel special: that you really care about them and their experience with you.

A good customer service representative is the face of your company. And when they are on point, they can turn a negative situation into a positive one or even save you from losing a customer.

3. Make sure your website works

You've probably heard of the term "A/B testing." It's a process used to determine which version of your website performs better, whether that's landing page copy or call-to-action buttons.

In this case, you want to test whether your site is optimised for mobile users by using Google Analytics or another tool (there are plenty of them out there). Then you can use that data to decide if you should make changes based on what they're doing on their phones versus their computers.

4. Optimise for mobile

Mobile devices are becoming more and more popular. If your website is not optimised for mobile, you could be losing out on a lot of potential customers.

  • Make sure your site is responsive and uses short, simple sentences that are easy to read on small screens.
  • Don't use flash graphics or other elements that may not work well in a mobile device's browser (such as HTML5).
  • Use a font that is readable on all devices so visitors can clearly see what they're looking at without having to zoom in or scroll around the page too much.

Your customers are on the web, so make sure you're too.

When it comes to growing your tech support business, you need to be where your customers are. That means having a website and making sure it's mobile-friendly, as well as having a blog where you can share tips and advice with people who have similar needs as yours. It also means building up an email newsletter list so that when people subscribe they get updates from you directly in their inboxes.

Social media is another important aspect of the modern web: Facebook, Twitter and LinkedIn are all great places for connecting with potential clients, but don't forget about Instagram (if applicable) or other platforms based around images! If nothing else, these networks can be used for sharing visually appealing content like photos of happy clients or cool gadgets that may interest them enough to visit the rest of your online presence later on down the line when they're ready for more information about exactly what kind of computer help would work best for them personally."

FAQs on growing a tech support business

Looking to grow your tech support business online? Our FAQ section delves into four key strategies: specialising in a niche, leveraging SEO, building a robust online presence, and investing in customer service. Here we answer your pressing questions to help you effectively scale your tech support venture.

How do I find a suitable niche for my tech support business?

The first step to finding a niche for your tech support business is identifying a demand for tech support. You can do this by looking at the popularity of different products and services, as well as customer reviews and ratings. If there are many people asking for help with a certain product or service, then it's likely that you'll be able to make money helping them fix those problems.

Look for niches where there aren't already many other competitors offering the same type of service (i.e., trying something new). For example: if I wanted to start an online computer repair company focused on fixing laptops in my area, I wouldn't want any other companies doing exactly what I'm doing because they would compete directly with me, and nobody wants two companies offering identical services within driving distance from each other!

You should also consider whether your chosen niche fits within one or more of these three criteria: growth potential (how fast does demand increase?), saturation level (how many businesses currently offer similar products/services?) and passion level (will this interest keep me motivated?).

What are some effective SEO strategies for a tech support business?

  • Keywords: The most important on-page SEO factor for a tech support business is the use of keywords in your content. Keywords are words or phrases that people search for when looking for information, so it's important to include them throughout your website copy in order to increase visibility and traffic from search engines.
  • Links: A link is an HTML tag placed on one page of a website that directs visitors to another page or site when clicked on by users viewing the first page (or "linked" page). Linking back to other websites can help boost their ranking because they're seen as authoritative sources by Google. You should also encourage others who have linked back at some point in time but haven't recently updated those links with new ones pointing directly at yours!
  • Social Media: Social media platforms like Facebook, Twitter, Instagram and LinkedIn allow businesses like yours to build relationships with customers through engaging content that helps people find answers quickly without having any technical knowledge necessary! This type of engagement will help grow awareness about what services are available while building trust within communities where they live too."

How can I build a strong online presence for my tech support business?

Building a strong online presence for your tech support business is critical to its success. Here are some tips on how you can do that:

  • Have a website. This should be the first step in any marketing campaign, and it's especially important if you're trying to grow your business online. You don't need anything fancy, just something that looks professional and includes contact information, prices and packages, etc. If possible (and depending on how much time/money you want to invest), get yourself an SSL certificate so people know their sensitive data will be protected when they provide it via email or over the phone with one of your employees who has access to their computer remotely through TeamViewer or similar software applications.*
  • Use social media platforms like Facebook, Twitter & LinkedIn as well as blogging sites such as Medium where people go when they want expert advice on technology issues such as viruses/malware removal services*, wireless network installation problems* etc.* These platforms provide opportunities for engagement with potential customers who might not otherwise come across your website unless someone else recommends them there first!
  • Get yourself registered with Google Analytics so that once those referrals start coming through we'll know exactly what kind of impact our efforts have had on bringing new clients into our business

How can excellent customer service help grow my tech support business online?

Customer service is important for any business, but it's especially key in the tech support industry. After all, if you can't handle your customers' problems quickly and effectively, then what's the point of hiring a freelancer at all?

The best way to grow your business online is by building trust with your clients, and one of the best ways to do this is through excellent customer service. By providing attentive support and going above and beyond for them (without charging extra), you'll build loyalty that will pay off in referrals down the line. In fact, according to research from B2B marketing company Eloqua: "For every dollar spent acquiring new customers through word-of-mouth marketing tactics like referrals or testimonials (social media), companies receive an average return on investment (ROI) of $3."

What are some tips for providing excellent online customer service in tech support?

  • Be helpful, not just reactive. The best way to provide excellent customer service is by proactively helping your customers before they even ask for help. For example, if you know that a particular application has issues on certain versions of Windows or Mac OS X, let them know so they can avoid problems in advance.
  • Provide clear instructions and links whenever possible: A great way to avoid having customers contact you with questions is by providing clear instructions with links at every step of the process (even if it's just a link back to your website). This allows people who aren't familiar with whatever issue they're having access all the information they need without contacting anyone first, and gives those who do need help from someone an easy way out when things get too complicated or frustrating!


If you want to grow your tech support business online, it's important to make sure that you have a strong presence on the web. You can do this by finding ways to get found on search engines like Google and Bing, connecting with customers through social media platforms like Facebook or Twitter, making sure your website works well on mobile devices like smartphones or tablets (so they don't leave!), and optimising your site so that customers can find what they need quickly without any hassle.