6 Ways to Make Money From a Podcast

May 20, 2023

 6 Ways to Make Money From a Podcast

How can you get started making money from your podcasts? The simple answer is that there isn't just one way to monetize podcasts; there are many ways! If you're looking to start making money on your podcast, here are some of my top tips for getting started:

Key takeaways on making money from a podcast

  1. Sponsorships: Develop relationships with businesses interested in reaching your audience through sponsorships or ad placements.
  2. Crowdfunding: Use platforms like Patreon to get your audience to support your work financially.
  3. Sell Products or Services: Use your podcast as a platform to promote your own products or services.
  4. Affiliate Marketing: Promote products or services from others and earn a commission from any sales made through your referrals.
  5. Paid Subscriptions: Offer premium content, early access or ad-free listening to subscribers for a fee.
  6. Live Shows: Host live podcasting events and sell tickets.
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Sell your own products

First, you can sell your own products. This is the most common way to make money from a podcast and it's also the most lucrative. If you have an audience that likes what you do, chances are that they'll be happy to buy whatever it is that's on offer in exchange for their attention. You could sell physical products such as books or DVDs; digital products like ebooks or online courses; tickets for events (live shows); even services like coaching sessions with experts in certain fields who might want some exposure through your podcast!

Second, if one person isn't enough then consider getting others involved too! This could mean interviewing guests who also have something valuable to offer listeners as well as promoting their work throughout the episode itself (and potentially beyond). It could also mean teaming up with other podcasters who share common interests so together they can reach more people than would otherwise be possible on their own channels alone by cross-promoting each other regularly throughout each episode - especially during live recordings where both hosts are present simultaneously at once via Skype callbacks rather than just over internet audio feeds alone."

Sell other people's stuff

Selling other people's stuff is a great way to make money from your podcast. The process is simple: you find products that you can sell, you contact their owners, and then you set up an affiliate program on your website so that when people buy the product through your site, they are credited with a commission.

This strategy works especially well if you have an audience who will be interested in buying something specific (like fitness equipment or books) or if there are any companies that would like to advertise on your show. For example, let's say I have a podcast called "The Best Business Podcast Ever" and I want it to be sponsored by Google Adsense because they offer advertising opportunities for podcasts, but only if they're part of an affiliate program where the host gets paid when someone uses one of their links instead of just listening passively without making purchases themselves!

Get sponsorships and advertisements

You can also make money from a podcast by getting sponsorships and advertisements.

  • How do you get sponsorships?
  • You will need to approach companies that might be interested in sponsoring your show, or who have products that would be relevant for your audience.
  • When reaching out to these companies, it's important to make sure that their product aligns with the content of your podcast. For example, if you run a cooking show and want to promote an online cooking course company as a sponsor, this would only work if listeners are likely looking for ways to learn more about cooking skills or recipes.
  • What should I charge for sponsorships?
  • It depends on how much time it takes up from creating content and what kind of quality level they expect from their brand being associated with yours (e.g., good reputation). Most podcasts sell $50-$100 per episode depending on how large their audience is; however some famous ones like Serial sell $200 per episode!

Become a speaker

  • Speak at conferences. If you're in a position to speak at conferences and events, you can make money from your podcast by speaking on the topic of the show. For example, if your podcast is all about food and cooking, consider giving talks at culinary schools and universities around the country.
  • Teach a course online. If teaching isn't something that appeals to you but still want to get paid for sharing your knowledge with others (and earn some cash), consider creating an online course instead! There are tons of platforms available which allow people like myself who aren't teachers by trade but love learning new things to share their knowledge with others who may not have access otherwise - while also earning some side income doing so!
  • Speak at live events (or get paid for speaking). If being in front of large crowds isn't something that makes one feel nervous then perhaps this option would suit better? Either way though there are plenty of opportunities out there such as conference presentations where speakers get compensated monetarily depending on their level within an organisation or company along with other factors such as experience level etc...

Promote yourself as an expert

One of the easiest ways to make money from a podcast is to promote yourself as an expert in your field. If you're already an expert and want to share your knowledge with others, then creating a podcast about it is one of the best ways to do so.

If you don't have much experience in podcasting or blogging but still want to become an expert, there are still options available for you! You can start by writing blog posts on topics related to whatever field interests you most (for example: "How To Make Money From Podcasts"). You could also consider offering guest appearances on other people's podcasts or setting up interviews with others who are experts within their fields (or even experts at interviewing).

One thing worth noting here is that becoming recognized as an authority does take time, so don't expect overnight success!

Join the affiliate program of a related product or service.

The affiliate program of a related product or service is an online marketing strategy that can be used to generate income from the podcast. It works by offering commission for referring customers to a company's website.

To join one, you need to sign up with an affiliate network such as Amazon Associates or ClickBank (a leading provider of digital products). You'll be provided with banners and links that promote their products, which you can place on your website or within your audio files. The amount that you earn depends on how many sales have been made through these links; it varies depending on the type of product being sold as well as any other promotional offers available at the time of purchase (such as discounts).

Podcasting can be a great business model,  but it's a long road.

If you want to create a podcast that makes money, it's important to understand how much time and effort it will take. It's not as simple as just creating an episode and expecting people to start subscribing and buying from you immediately.

It takes time for your audience to build up trust in what you're offering them ,  so don't expect overnight success! But if the work is done right, then the payoff will come down the road when more people know about what you do and want access into your world.

FAQs on making money from a podcast

Interested in monetizing your podcast? Our FAQ section explores six key strategies: sponsorships, crowdfunding, selling your own products or services, affiliate marketing, offering paid subscriptions, and hosting live podcasting events. Uncover answers to your pressing questions and learn how to turn your podcasting passion into a profitable venture.

How can I attract sponsors for my podcast?

Once you have established a relationship with a potential sponsor, it's time to get down to business. To attract sponsors for your podcast, create a proposal that outlines what they will receive in exchange for their investment. Include details about the audience size of your show and make sure you provide links so they can check out episodes or listen live on any platform where podcasts are available.

If you're having trouble finding sponsors for your podcast, consider reaching out directly via email instead of using an agency like Podbean or Patreon that takes a cut from any money that comes in from advertisers (this is why some podcasters choose not to use these platforms). If someone has already invested money into advertising on other shows similar to yours, and if those shows were successful enough for them, they might be interested in sponsoring yours as well!

How can I effectively sell my products or services through my podcast?

The best way to sell your products or services through a podcast is by building a relationship with your audience. If they know and trust you, they are more likely to buy from you.

The second most effective way is by providing value to them in the form of information that they can use right away. This can be done in many different ways: providing helpful tips and tricks, sharing stories about yourself (or others), interviewing experts on specific topics, etc. The more useful content you create for them, the better chance there is that they will take action on what they learn from it!

You should also ask for their contact details so that when it comes time for someone who has been listening for several weeks/months/years decides he/she needs help with something specific then he/she will be able to provide his email address etc.. You might even consider offering discounts or free trials so people feel comfortable reaching out directly instead of through social media platforms like Facebook groups where anyone could potentially see what was being discussed before making purchases together.

How does affiliate marketing work in podcasting?

Affiliate marketing is the process of earning commissions by promoting other people's products and services. Affiliate marketers are paid a commission for every sale they generate, which means that you can make money from your podcast by promoting products that you use and recommend.

For example, if I create a podcast called "My Favorite Apps" and mention an app in each episode, I can become an affiliate marketer for that app. All I would need to do is add my affiliate link into my show notes (the text shown below each episode) so listeners can purchase it directly from me instead of going through iTunes or Google Play directly, and then I'll earn money when someone buys through my link!

How can I set up a paid subscription model for my podcast?

Once you've decided to go with a paid subscription model, the next step is to figure out how much to charge.

The good news is that there are lots of options. You can offer discounts for early adopters and trial periods, or even just ask listeners outright how much they would pay for your podcast in exchange for exclusive content or other benefits.

Once you've decided on a price point, it's time to find payment processors like Stripe and PayPal that will allow your listeners/subscribers easy access to their credit cards so they can buy subscriptions without any hassle (and without paying extra fees).

Can I combine these methods to increase my podcast revenue?

Yes, you can combine these methods to increase your podcast revenue. For example, if you have a YouTube channel with a lot of views and subscribers, consider creating an ad for one of your sponsors on the video page. This works especially well if it's something related to the content on your podcast or show, for example, if you're talking about weight loss and fitness in one episode and have an ad for a gym nearby that offers fitness classes or personal training sessions.

If you want even more ideas about how to make money from podcasts beyond just advertising sales and sponsorships, check out this article by [name] at [website].


If you're looking to make money from your podcast, it's important to remember that it can be a long road. You'll need to put in a lot of work and research before anything really starts paying off. But if you want to get started right away, we recommend trying out some of these methods: selling your own products, getting sponsorships and advertisements (or at least product placement), becoming an expert speaker or consultant on certain topics related to your show topic(s), joining affiliate programs related to other businesses involved in similar industries ,  all while promoting yourself on social media so people are aware there exists an opportunity for them as well!