Webinars are an effective way to grow your business, but only if you're prepared.
They can be challenging and stressful, but with the right prep work and strategy in place, they can also be very rewarding. In this blog post we'll cover everything from knowing your audience to finding the best platform for you.
We'll also give you some tips on how to promote your webinar ahead of time and follow up after it's over—all so that you can use webinars as a tool for growing your online business!
The first step to creating a successful webinar is knowing your audience. Who are they? What do they want to learn? What problems do they have, and what solutions can you offer them?
Once you've identified your target audience, it's time to think about the goals of your webinar and how it fits into the bigger picture of your business. Where does this fit in relation to all other activities on which you're focusing right now? What impact does it have on long-term goals like product launches or sales growth over time (or even short term)?
Finally, consider the platform where this content will be delivered, and whether that platform supports what you need from a presentation format perspective: Do they allow video streaming without any additional fees; do they allow pre-registration; do they offer analytics tools so that attendees can be tracked after completion; etcetera...
Before you start planning your webinar, it's important to know what your goal is. Are you trying to sell a product or service? Do you want more subscribers for your email list? Is your goal something more personal like losing weight or getting out of debt?
To help clarify this, think about the problem that needs solving in one sentence: "I want X because Y." For example:
Now that you have a good idea about what to expect from webinars, it's time to choose the platform that's best for you. You want a platform that allows you to easily create and manage your webinar without having to do any coding or technical work.
You should also make sure that the platform can handle the number of attendees you expect. If someone registers but doesn't show up, this is still considered an "attendee" by most platforms, so if there are too many no-shows in one go, they may close down your account temporarily while they investigate further (and charge extra fees).
There are several options out there: GoToWebinar has been around since 2003; WebinarJam was founded in 2012; Podbean acquired Jango in 2018; and Zoom has been around since 2012 but didn't launch paid services until 2015 (which makes them newer than others). All four offer free trials so feel free to try all four before deciding which one works best!
Promote your webinar ahead of time. This is the most important step in growing your audience and getting people to attend. You can do this by telling them about it on social media, emailing customers and friends, or using a press release.
If you have a good quality video (which we'll talk more about later), then sending out an email blast with a link to the video will work very well because people are more likely to click on it than they would if there were no content attached at all!
You should also post links on Facebook and Twitter as well as other sites where people who might be interested in attending might hang out online regularly such as LinkedIn or Reddit
Once you've set up the webinar, it's time to engage with your audience. Here are some ways you can do this:
After the webinar is over, follow up with attendees.
You can send out a survey to get feedback and find out if they took action. You can also reach out to them by email or phone and ask if they would be willing to do an interview for your blog or podcast. This will help you build trust with them because it shows that you care about their success as much as your own business growth.
If someone gives testimonials or referrals during the webinar, ask them if they'd be willing to share those publicly on social media channels like LinkedIn or Facebook! They might say yes!
Before you can start growing your business with webinars, there are a few things you need to know.
Webinars are an effective tool for growing your online business. In our FAQ section, we delve into how you can leverage webinars to share expertise, generate leads, engage with customers, promote products, collect feedback, collaborate with experts, and offer value. Find answers to common queries and gain practical advice on utilising webinars to maximise your online business's potential.
Promoting your webinar is one of the most important parts of the process. If you don't promote it, no one will show up! Here are some ways you can get people excited about your webinar:
Webinars are an excellent way to build trust and credibility with your audience. By demonstrating that you're an expert in your field, webinars allow you to show off your knowledge. This makes it easier for people to trust what you say, which can lead them down the path of becoming customers for life.
Webinars also allow businesses to build relationships with their audience members by providing value through content creation or sharing industry news. For example, if you have a blog on WordPress where people can sign up for email updates when new articles are published (which most marketers do), then adding webinar registration forms at the end of each post will encourage readers who enjoyed reading it enough that they want more information from the author himself/herself rather than just reading more articles written by other writers within his/her organisation.
Collaborating with other experts can help you reach a wider audience and build relationships with people who have similar interests. Here are some examples of types of experts to collaborate with:
The length of your webinar is up to you, but there are some guidelines to help determine what works best for your audience. If you're running a webinar that's purely educational in nature (i.e., there's no sales pitch), 60-90 minutes is ideal because it gives people enough time to learn about the topic and ask questions afterwards.
If you're using the webinar as a way to introduce yourself and build trust before making an offer or promoting something else, then 30-60 minutes should be sufficient because there won't be any sales process involved in this type of webinar. However if there is an opportunity for them to purchase something at the end of it then consider making this longer so they have enough time to decide whether or not they want what's being offered.
In summary, webinars are a great way to grow your business and engage with your audience. They're also incredibly easy to set up! We hope these tips will help you get started with your own webinar marketing campaign today!