How to Use Webinars to Grow Your Online Business

How to Use Webinars to Grow Your Online Business

Webinars are an effective way to grow your business, but only if you're prepared. 

They can be challenging and stressful, but with the right prep work and strategy in place, they can also be very rewarding. In this blog post we'll cover everything from knowing your audience to finding the best platform for you. 

We'll also give you some tips on how to promote your webinar ahead of time and follow up after it's over—all so that you can use webinars as a tool for growing your online business!

Key takeaways on using webinars to grow your business

  1. Share expertise: Webinars allow you to showcase your expertise and build trust with your audience, enhancing your online business's credibility.
  2. Generate leads: A well-structured webinar can attract a wide audience, generating valuable leads for your online business.
  3. Engage directly with customers: Webinars provide a platform for real-time interaction with potential and existing customers, fostering stronger relationships.
  4. Promote products/services: You can use webinars to introduce and demonstrate your products or services, driving sales.
  5. Collect feedback: Webinars offer an opportunity to gather direct feedback from your audience, helping you refine your offerings.
  6. Collaborate with industry experts: Hosting webinars with industry experts can increase your reach and enhance your brand's authority.
  7. Offer value: By providing valuable information or training, webinars can increase customer loyalty and encourage repeat business.

Know your audience

The first step to creating a successful webinar is knowing your audience. Who are they? What do they want to learn? What problems do they have, and what solutions can you offer them?

Once you've identified your target audience, it's time to think about the goals of your webinar and how it fits into the bigger picture of your business. Where does this fit in relation to all other activities on which you're focusing right now? What impact does it have on long-term goals like product launches or sales growth over time (or even short term)?

Finally, consider the platform where this content will be delivered, and whether that platform supports what you need from a presentation format perspective: Do they allow video streaming without any additional fees; do they allow pre-registration; do they offer analytics tools so that attendees can be tracked after completion; etcetera...

Know your goal

Before you start planning your webinar, it's important to know what your goal is. Are you trying to sell a product or service? Do you want more subscribers for your email list? Is your goal something more personal like losing weight or getting out of debt?

To help clarify this, think about the problem that needs solving in one sentence: "I want X because Y." For example:

  • "I want to lose 20 pounds by June so I can go on vacation and feel confident in my swimsuit." Or,
  • "I want my website traffic numbers up by 20% by December so I can show them as proof of success at our annual review meeting."

Find the best platform for you

Now that you have a good idea about what to expect from webinars, it's time to choose the platform that's best for you. You want a platform that allows you to easily create and manage your webinar without having to do any coding or technical work.

You should also make sure that the platform can handle the number of attendees you expect. If someone registers but doesn't show up, this is still considered an "attendee" by most platforms, so if there are too many no-shows in one go, they may close down your account temporarily while they investigate further (and charge extra fees).

There are several options out there: GoToWebinar has been around since 2003; WebinarJam was founded in 2012; Podbean acquired Jango in 2018; and Zoom has been around since 2012 but didn't launch paid services until 2015 (which makes them newer than others). All four offer free trials so feel free to try all four before deciding which one works best!

Promote your webinar ahead of time

Promote your webinar ahead of time. This is the most important step in growing your audience and getting people to attend. You can do this by telling them about it on social media, emailing customers and friends, or using a press release.

If you have a good quality video (which we'll talk more about later), then sending out an email blast with a link to the video will work very well because people are more likely to click on it than they would if there were no content attached at all!

You should also post links on Facebook and Twitter as well as other sites where people who might be interested in attending might hang out online regularly such as LinkedIn or Reddit

Engage with your audience during the webinar

Once you've set up the webinar, it's time to engage with your audience. Here are some ways you can do this:

  • Use polls to get feedback on what they like and don't like about the webinar so far. You can also ask questions that help them think about their goals and challenges, or even just have fun by asking them to answer trivia questions related to your topic!
  • Encourage audience participation by allowing people in the chat box (or other social media) room for comments, questions and answers throughout the presentation. This will keep them engaged in what's going on so far, which will make everyone want more when it comes time for Q&A at the end of your presentation!

Follow up with attendees after the webinar is over

After the webinar is over, follow up with attendees.

You can send out a survey to get feedback and find out if they took action. You can also reach out to them by email or phone and ask if they would be willing to do an interview for your blog or podcast. This will help you build trust with them because it shows that you care about their success as much as your own business growth.

If someone gives testimonials or referrals during the webinar, ask them if they'd be willing to share those publicly on social media channels like LinkedIn or Facebook! They might say yes!

Webinars are a great way to grow your business, but you need to do some prep work first!

Before you can start growing your business with webinars, there are a few things you need to know.

  • Know your audience. Who are they? What do they want? What problems do they have that can be solved by what you're offering?
  • Know your goal. Are you looking for more leads or sales? Do you want them to sign up for an email list so that they can get updates on new products and services, and maybe buy from those emails in the future too! Whatever it is, make sure that goal comes across clearly during the webinar itself so attendees know exactly why it was important for them to come see this particular presentation live online rather than just reading about it later online (or watching videos). You could also use this time as a way-station between "before" and "after" stages of content creation; if someone leaves feeling inspired but still unsure about how exactly their business needs help growing faster then maybe offer some free resources like templates or guides which would allow them enough information until next time when hopefully there'll be more concrete answers available at hand."

FAQs on using webinars to promote your business

Webinars are an effective tool for growing your online business. In our FAQ section, we delve into how you can leverage webinars to share expertise, generate leads, engage with customers, promote products, collect feedback, collaborate with experts, and offer value. Find answers to common queries and gain practical advice on utilising webinars to maximise your online business's potential.

How can I promote my webinar?

Promoting your webinar is one of the most important parts of the process. If you don't promote it, no one will show up! Here are some ways you can get people excited about your webinar:

  • Social media. It's a great way to get people interested in what you're doing and build trust with them before they even sign up for the event. Make sure that all of your social media accounts are updated with plenty of useful content so that when someone sees one post about a webinar they can click through immediately without having to hunt around for more info elsewhere on the site (or worse yet, go somewhere else entirely).
  • Email marketing campaigns: Another way to reach potential attendees is through email marketing campaigns, but these ones should be sent out well before registration opens up so that there's time for recipients who aren't interested at first glance but might change their minds later on down the line when registration opens up again! You should also include links within each message so readers can easily access other parts related topics such as blog posts explaining why this particular topic matters so much right now."

How do you attract customers to a webinar?

  • Social media. The most obvious way to get people to your webinar is through social media, where you can post about it and share the link with your followers. You can also use paid advertising on platforms like Facebook and Twitter, though this might be a bit more expensive than other options. If you have the budget for it, though, this is a great way to drive traffic quickly because people are already familiar with these platforms and may be more likely to click on links they see there than if they came from other places (like an email newsletter).
  • Email marketing campaigns: Email marketing campaigns are another great way for businesses looking for leads or sales opportunities in their target market, especially since many companies already have lists built up over time through previous purchases or subscriptions from previous customers who liked what they were doing enough that they wanted updates on future products/services offered by that company! It's also important not just when sending out emails but also ensuring that every piece of content produced has some sort of opt-in form attached where possible so as not miss out any potential leads who might want information later down road but didn't originally sign up right away due something like forgetting their details etc...

What is the purpose of webinars in marketing?

Webinars are an excellent way to build trust and credibility with your audience. By demonstrating that you're an expert in your field, webinars allow you to show off your knowledge. This makes it easier for people to trust what you say, which can lead them down the path of becoming customers for life.

Webinars also allow businesses to build relationships with their audience members by providing value through content creation or sharing industry news. For example, if you have a blog on WordPress where people can sign up for email updates when new articles are published (which most marketers do), then adding webinar registration forms at the end of each post will encourage readers who enjoyed reading it enough that they want more information from the author himself/herself rather than just reading more articles written by other writers within his/her organisation.

How can I collaborate with other experts for my webinar?

Collaborating with other experts can help you reach a wider audience and build relationships with people who have similar interests. Here are some examples of types of experts to collaborate with:

  • Influencers in your niche. If you're hosting a webinar on growing tomatoes, for example, it would make sense for someone who has built an audience around gardening and tomatoes (like Martha Stewart or Johnny's Selected Seeds) to be on the call with you.
  • Similar businesses that have complementary products or services. For example, if I'm selling dog treats online and my competitor sells cat food, but we both sell pet toys, it would be beneficial for us both if we did one big live event together where we each talked about our own offerings as well as recommended each other's products during the presentation itself! This type of collaboration is called cross-selling/upselling when done right! Cross-promotion doesn't always work though... so let's talk about how finding partners can help get things off the ground quickly without much effort spent searching around trying everything under sun until something sticks (which often leads nowhere!).

How long should my webinar be?

The length of your webinar is up to you, but there are some guidelines to help determine what works best for your audience. If you're running a webinar that's purely educational in nature (i.e., there's no sales pitch), 60-90 minutes is ideal because it gives people enough time to learn about the topic and ask questions afterwards.

If you're using the webinar as a way to introduce yourself and build trust before making an offer or promoting something else, then 30-60 minutes should be sufficient because there won't be any sales process involved in this type of webinar. However if there is an opportunity for them to purchase something at the end of it then consider making this longer so they have enough time to decide whether or not they want what's being offered.


In summary, webinars are a great way to grow your business and engage with your audience. They're also incredibly easy to set up! We hope these tips will help you get started with your own webinar marketing campaign today!