If the sales from your online store aren’t quite hitting where you would like, whether it’s newly launched or going through another year, then it’s important to take action. However, you need to also be careful that you don’t put all your eggs in one basket, sales-wise. There is no one approach that will immediately boost things for you and lead to a meaningful rise in sales in the long term. Instead, what you need to find is the right combination of approaches, as we will address below.
Advertising is, simply put, one of the most effective ways to improve sales, full stop. If you’re able to increase your ad budget, and you can design your ads well, then you’re more likely to bring in more sales, it’s as simple as that. Nowadays, digital advertising is the primary frontier for doing just that and, indeed, using platforms such as search engines and social media to have your brand placed before your potential customers can make a big difference. However, if you’re looking to build your brand recognition in the long-term, leading to a greater chance of more sales in the long-term, then you might want to consider redirecting even a little of your budget to real-world ads well, be they through the mail, on billboards, on the radio, or otherwise.
Getting your customers through the door, proverbially speaking, is the first step. Getting them to ring a sale through is a different matter entirely. This is the process of conversion and if you don’t pay attention to how well your site converts your customers, then you might be squandering the impact of a great ad or outreach campaign. For online stores, there are options like Shopify CRO, also known as conversion rate optimisation. By working with teams who have experience in specifically helping sites like yours, you can look at the various ways you can make your site more appealing and make the journey from becoming a visitor to becoming a customer a lot shorter.
Once you’ve won a customer, that doesn’t mean that you simply go on to win over a different customer. In fact, it costs significantly less to win sales from customers that have already bought something from you, than those who have never shopped on your site before. Creating a positive shopping experience by focusing on customer service can have a great impact. Make your team easy to reach, equip them to provide helpful advice and information, and make sure that the checkout process is simple so that your customers are a lot more likely to keep coming back. It can make a huge difference in your sales to remember those who have already bought from you.
One big change can lead to a surge in sales, but if you want to keep it consistent, then you need a change in approach. A combination of the three strategies mentioned above is a lot more likely to work than relying on one alone.