The Pros and Cons of Using Shopify for Your Online Business

May 20, 2023

The Pros and Cons of Using Shopify for Your Online Business

If you're looking for an all-in-one solution that'll get your online store up and running quickly, then Shopify is worth checking out. You can get started with as little or as much technical knowledge as you want—and if anything goes wrong along the way, Shopify's customer support is top notch.

Key takeaways on using shopify for your online business

  1. User-friendly Interface: Shopify's easy-to-use interface allows businesses to set up quickly, but may limit customization.
  2. Variety of Themes: Shopify offers a wide range of themes, though premium themes may incur additional costs.
  3. Built-in SEO & Marketing Tools: Shopify has strong SEO and marketing features, but may require third-party apps for advanced needs.
  4. Reliable Hosting: Shopify provides reliable hosting services, but the cost might be higher than self-hosting.
  5. Extensive App Marketplace: Shopify's app marketplace allows customization, but could result in more expenses.
  6. 24/7 Support: Shopify provides excellent customer service, but sometimes issue resolution can take time.
  7. Transaction Fees: Shopify charges transaction fees unless you use Shopify Payments.
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How to Create a Shopify Website

To get started, sign up for a free trial on Shopify's website. When you're ready to create your online store, follow these steps:

  • Create a store name and logo that matches your brand identity.
  • Choose from one of their professionally designed templates in order to create an attractive storefront that showcases your products well.
  • Add products by clicking "add product" under "products" in the left sidebar menu of your dashboard; it's easy! You can also add social media links or payment options like PayPal easily without any coding knowledge required because these features come preloaded with every template offered by Shopify (which is why we recommend them). It's important not only that you choose a template based on its appearance but also on whether it offers all these additional features so they don't have to be added later via separate plugins or apps, this process could take hours instead of minutes!

Benefits of Using Shopify

Shopify is a great option for most businesses. It's easy to set up, use and customise, and the customer service team is available 24/7 to help you with any questions or problems that you might have. The app marketplace has over 100 thousand apps that can be integrated into your store; this means that there's a good chance that whatever feature you need will already be available through an app on Shopify's platform. The themes are good quality too; they look professional and are designed with mobile devices in mind so they'll load quickly on any device.

The hosting provided by Shopify is reliable and fast enough for most businesses' needs (even if some sites do experience slowness at peak times).

Challenges of Using Shopify

The pros of Shopify are undeniable, but there are also some challenges to working with this platform.

  • Shopping cart abandonment: The biggest issue that can arise with Shopify is shopping cart abandonment. This refers to when customers add items to their carts and then leave without completing the purchase. It's important for you as an online seller not only because it's frustrating when people don't complete transactions on your site, but also because it affects your bottom line by reducing revenue and increasing costs associated with abandoned orders (like refunds).
  • Poor customer service: While some people may be satisfied with the level of customer service they receive from Shopify, others have reported issues related specifically to their experience working with individual employees at the company's call centre or email support desk

it's possible to have a beautiful website without knowing how to write code

Shopify is a drag-and-drop platform, so you can create your own website without knowing how to write code. This makes it super easy for you to create a beautiful website and customise it however you want.

You have two options when it comes to themes: the ones that are built into Shopify and the ones that are available from third-party developers (like us!). If you choose one of our pre-made templates, we'll build your site for free! You can also choose from hundreds of other themes in our store or elsewhere online.

Built-in SEO & Marketing Tools

Shopify has a number of in-built tools that make it easier to run your business.

The most common SEO and marketing tools include:

  • SEO - Shopify's SEO options are extensive, but they all start with keyword research and planning. You can also use the platform's built-in analytics to monitor how well your content is doing on social media and search engines like Google.
  • Social Media Marketing - Shopify makes it easy for you to post updates across multiple channels at once, making it possible for businesses who have multiple products or locations (like restaurants) to engage with customers in real time across Facebook, Instagram, Twitter and Pinterest. They even offer free apps that help you create customized landing pages so customers can sign up before they buy something from your store!

Reliable Hosting

Shopify's hosting is fast and reliable. The company offers a variety of options, including shared, dedicated and virtual private servers (VPS). Shopify's shared hosting plans start at $15/month for up to 250,000 visitors per month with unlimited bandwidth and email accounts. If you want more control over your server resources or want to scale up as your business grows, consider upgrading to a VPS plan that allows you to create multiple websites on one physical server.

As an ecommerce platform built for retailers, not developers, Shopify offers easy-to-use tools for managing your site's performance and security settings without having to deal with complex configurations or technical issues yourself. In fact, Shopify was awarded Best Hosting Provider in 2017 by Internet Retailer Magazine due largely in part because its platform offers secure integration with third-party applications like payment gateways (such as Stripe) while also providing 24/7 support via phone or chat if anything goes wrong with the site itself

Extensive App Marketplace

Shopify's app marketplace is the largest in the world and contains over 1,000 apps to choose from. It's hard to imagine what a business can't be helped by an app. There are apps for accounting, shipping, inventory management and marketing tools, the list goes on and on!

If you're looking for something specific that isn't listed on Shopify's site yet (which is rare), there are many third-party options available through their API (application programming interface). The API allows developers to create custom solutions that integrate seamlessly with your online store without any programming knowledge required on your part.

FAQs on using Shopify for your online business

Considering Shopify for your online business? Our FAQ section unpacks the pros and cons covering aspects such as user-friendliness, themes, SEO & marketing, hosting, the app marketplace, support, and transaction fees. Navigate these frequently asked questions to make an informed choice.

What makes Shopify's interface user-friendly?

Shopify's interface is user-friendly and easy to use. You don't need to know how to write code in order to create an online store with Shopify, which is great for those who want an uncomplicated experience. This platform also has an intuitive navigation system that allows you to manage your store easily without getting lost in the process.

Shopify makes it simple for anyone with basic computer skills or familiarity with websites like Facebook or Gmail (which are similar) to create a store quickly by using its drag-and-drop interface. Once you've built your site, you can customise the design by choosing from a wide range of themes, there are thousands available on their site! Or if designing doesn't appeal much but still want something unique that stands out from competitors' shops? No worries, you can always hire someone else at little cost through Fiverr or Upwork if need be (and there will always be people willing).

How diverse are the theme options on Shopify?

Shopify offers a wide range of themes, which are the templates that you can use to build your online store. Themes are designed to be responsive, which means they'll work on any device, from desktop computers and laptops to smartphones and tablets. They also come with many pre-built features that allow you to customise your store exactly how you want it. Shopify provides both free and paid themes, so there's sure to be something perfect for every business owner!

How can I optimise my Shopify store for SEO?

The first thing you can do is create a blog. Blogging gives your site more content, which makes it more likely that Google will consider it valuable to users. It also helps with SEO, since search engines favor websites that have fresh content over those that don't.

When creating your store's pages (such as product pages), make sure they're optimised for search engines by using keywords in the titles and descriptions of each product, as well as tags like "[keyword]" or "[category]." This makes it easier for customers who are looking for specific items on sites like Amazon or eBay to find what they want on your Shopify site too!

To keep mobile users happy with their experience on your Shopify store, make sure its responsive design adapts well across different devices without causing problems such as slow loading times or poor user interface navigation controls (e.g., buttons).

What hosting services does Shopify provide?

Shopify's hosting is secure, scalable, reliable and fast. You can also have a website built on Shopify that has its own unique URL. This means that if someone wants to go to your store they won't have to type in any details like "www.myshopifystorenamehere.myshopifywebsitehostingcompanynamehere", which makes it easier for people to remember where they found you and get back there again later on.

Shopify will also provide you with email services so that when people send emails from their accounts at your e-commerce site (for example: [email protected]) those emails will appear as though they were sent by an employee within the company who works for [email protected]. This gives off an impression of professionalism and legitimacy which helps build trust between customers and businesses/individuals alike!

What types of apps are available in Shopify's marketplace?

Shopify has a marketplace of more than 2,000 apps to help you grow your business. The best part? Many of them are free!

Here are some popular ways that Shopify merchants use apps:

  • Inventory management - If you're selling items in-store or online, this app makes it easy to manage inventory levels and track sales data so that you know when it's time to reorder stock. You can also create product listings without having to write code yourself by using third-party software like Shopify Partner Flow for simple drag-and-drop templates.
  • Shipping labels - This app lets customers print their own shipping labels from within the checkout process on their phone or computer, no need for expensive printer cartridges! It can even generate tracking numbers automatically if needed (or manually). The best part? Once everything is set up once, future orders will automatically generate their own label at checkout with no additional setup required by either party involved (customer or seller).
  • Payment processing - There are many different ways payment processing works depending on which type(s) of currencies being used within an ecommerce platform such as this one so make sure whichever method suits your needs best before committing fully into anything else."


Shopify is a great option for anyone looking to start an online store, whether they're a beginner or more experienced entrepreneur. The platform has everything you need to get started with eCommerce and will continue to grow with your business as it grows.